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“60 is still the New 40″ -John A. Vardalas, Founder/CEO, The American BoomeR Group


New Article Featured in CU InsightGreat leadership DNA: Do you have the right stuff?

July 2025 – With all the recent events unfolding in American and international business—in both economic and political sectors—perhaps the most concerning isn’t so much the competency of leadership, but rather its values, ethics, and its use. Continue reading…


Article Featured in CU Insight2025 Credit Union Leadership Strategies for the Year of the Snake

According to the Chinese Calendar, 2025 is the Zodiac Year of the Snake! The snake is a symbol of the wise, charming, mysterious and subtle. Snakes enjoy learning new things and exploring different cultures. The snake brings a new influence that is more refined and elegant. The snake is clever and feared for its venomous bite however they can also shed their skin and renew themselves, symbolizing transformation and rebirth.

Like the snake, 2025 will give credit union leaders the opportunity to transform themselves and our credit unions into premier, locally-owned financial institutions by letting go of old habits and fixed ideas. Continue reading…


Article Featured in CU InsightTalent wars: The new battle challenge for CU leadership

In credit union land, there is a war out there—the battle isn’t being fought with armies it’s being fought with other financial institutions. It’s the battle to attract and keep good employees. We are talking talent wars!. Continue reading…


Article Featured in CU Insight – Sharing the best-kept secret in the community

Working in the credit union industry (movement) over the past 40 years has been the most satisfying career anyone could choose. Engaging in the national and international “people helping people” philosophy of the credit union space has been a most rewarding experience… Despite all of the goodness of our movement, I still cannot help but feel that, at times, credit unions are the best-kept secret in the financial services industry. Continue reading…



Article Featured in CU InsightArtificial intelligence: The good, the bad, and the ugly impact on financial services

The coming of Artificial Intelligence (AI) in financial services has brought about a tremendous transformative wave, reshaping how businesses operate, investors invest, and consumers manage their finances. Continue reading…


Article Featured in CU InsightCredit Union Leadership Strategies for the “Year of the Dragon”

According to the Chinese Calendar, 2024 is the Zodiac Year of the Dragon! The Dragon is a symbol of strength, fortune, and transformation. So credit union leaders would do well to focus more on being brave and bold visionaries, embracing new ideas, and not fearing to experiment and innovate as we move into the new year.

Continue reading…



New: Johnny V 2024 Credit Union E-Catalogue of Topics/Services


Article Featured in CU InsightQualities of an Effective Community Credit Union Board

Being a credit union business strategist and having facilitated numerous credit union strategic planning sessions over the last 30 years, I have duly noted the leadership characteristics of some very successful (and some not so successful) boards of directors. As the trend toward community credit union charters continues, I wanted to share my future thoughts on traits of effective boards of directors.

Continue reading…


Article Featured in CU InsightA Novel Approach to Epic CU Service: Treat Your Members Like They Own You!

As I travel around our great land and abroad, visiting and interacting with credit unions, business organizations, retail outlets, airlines, restaurants, hotels, and a host of other “service providers,” what is it I most often encounter? Bad/apathetic service!

Continue reading…


Join Johnny V at the Carolinas Credit Union League Annual Meeting! June 11-13, 2023

For more information and registration, visit here.


Congratulations, Southwest CUNA Management School, on your 50th Commencement!


Article Featured in CU Insight2023 and Me: Reset Prescription for Taking Care of the Leader in You!

Credit union leaders should take time and reflect on overcoming all the issues and stresses that were associated with leading our credit unions during this unprecedented time over the last three years. Feeling grateful and appreciative of our families, staff, members, communities, friends, and each other.

Continue reading…


Thanks to the Louisiana Credit Union League for a great CU Visioning Experience!


Book Johnny V in ’23 for Your Next Event!

Have an event and looking for a world-class speaker, educator, consultant, trainer/facilitator, and someone to grab your audience for a successful and memorable experience for your participants? Book John to bring the training, insights, and trends to your organization!

Download John’s New 2023 CU Catalog for a complete list of topics and programs for your next event!


New Article Featured in CU InsightCredit Union Thrival Strategies in the “Year of the Rabbit”!

According to the Chinese Calendar, 2023 is the Zodiac Year of the Rabbit. The rabbit personality is focused on peace, prosperity, longevity, and success! People born in this year are calm, decisive, rarely panic, and are cautioned to think twice before acting to be successful in their plans. Continue reading…


Johnny V in Action at the Illinois Credit Union League Convention


New Article Featured in CU InsightStrategies For Creating a Winning Credit Union Workplace

Creating a vision of greatness for your credit union starts with your most important asset—your people! Their attitudes, productivity, climate in which they work, and how well they are led and managed, all influence your credit union’s success in serving members effectively. Great organizations foster a positive environment and are the sum of the experiences and skills their people bring to the workplace to achieve their mission and business goals. Continue reading…


New Article Featured in CU Insight & Today’s BoomeR MagazineLeadership Rx for Slowing The Great Resignation: Don’t Be a “Boss-hole”!

The global covid-19 pandemic has caused major upheavals in the American business, economic and political sectors perhaps most importantly the workforce. Recent data suggests the pandemic-era labor trend aka the Great Resignation is continuing. Business surveys indicate that 50% of employees are looking for a new job or plan to soon. Leadership must realize that half of your employees are in the job-seeking category. Employees are prepared and open to going somewhere else. Continue reading…


Today’s BoomeR Magazine Launches New Website Marking 10 Years

As part of celebrating 10 years of Today’s BoomeR magazine, Today’sBoomerMagazine.com has been launched. Each new issue of Today’s BoomeR will be on the site, along with past issues and other features and information.

“As we enter into the 10th year of Today’s BoomeR magazine, the new direction and vision can be reflected in the new site; clear, to the point, and with purpose”, says Alexandra V. Maragha, Co-Founder and Editor-in-chief of Today’s BoomeR. She continues, “we are looking forward to re-connecting with our audience as the world has changed since 2019 and so many, including Today’s BoomeR, have a new outlook on life to embrace the positive”.

Today’s BoomeR Magazine is a publication of The American BoomeR Group.


New Article Featured in CU Insight – 2022: Credit Union Growth Strategies in the “Year of the Tiger”!

According to the Chinese Calendar, 2022 is the Zodiac Year of the Tiger! The tiger’s personality is brave, confident, and competitive! People born in this year are charming and well-liked by others and work actively to express themselves boldly by doing things in a high-handed manner. They are authoritative and never go back on what they have said. Continue reading…


New Article: 5 Steps to Master Working from Home

By John A. Vardalas

The Covid-19 Pandemic has forced many changes on American businesses and the workforce. Due to shutdowns and social distancing, millions of employees have been laid-off or forced to work from home. For many employees, remote working is now becoming a trend and the new normal. Continue reading…


Free eBook: Leadership Thoughts for Prospering in the 21st Century

Looking for a resource to turn to for leadership advice for yourself, or your entire organization?

Download your FREE copy of Leadership Thoughts for Prospering in the 21st Century!